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The audience picks the format

The Guardian announced a new service recently; they will offer a free news update every 15 minutes which users can download from their website  The thing is  it is a PDF to be printed.

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Users will be able to log on to Guardian Unlimited and download an eight to 12-page A4 pdf document, which can then be printed off. They can select any of the five news streams.

Shows that new media are only another way to reach people, but it is the audience that will select the format. Even the way new media are consumed is dictated by the audience; most podcasts are played on the PC/Laptop  not on an MP3 player.


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